What are Google’s main ranking factors and how can SEO address them?

The dream of every business is to be the top result that comes up when someone hits enter in the search bar, but most companies are unaware of how to make their website appear on Google search first results. However, having an idea about how Google search algorithms work increases the chances of getting this coveted position.

Here is an easy description of what are Google’s main ranking factors and how to make a website searchable with Search Engine Optimization (SEO). In fact, an SEO service (UK based or not), should address all these aspects thoroughly.

1. Search Intent

It is not enough to repeat a keyword over and over again on a page. Even if the keyword matches exactly what the user has typed, that does not mean that the website will appear in the first results.

Instead, it is a better strategy to include the keyword a couple of times along the text and provide useful information so that the person will click on the website when her intent is accomplished. This will make Google perceive the website as useful for the people and put it on the top of the list.

2. Topic Authority

Just as discussed above, rather than repeating the same keyword, it is better to spread it amidst appropriate content.

If a website provides several articles related to a particular search, Google will recognize it as an authority in that topic and give it priority over other sources.

3. Content length

Especially on the internet, people want to get what they need fast. If they fulfil their objective with the content provided by one page, it is unlikely that they will continue to search through other results. In this sense, research has demonstrated that the top 10 results on Google usually correspond to content that is over 2,000 words.

That might be contrary to common sense, but if the information is well organized and the ideas flow through the text, users are more likely to stay interested.


At last, it must be said that this is only a summary of how Google’s main ranking factors work. Understanding how search algorithms act is a complex task and it might be better to outsource it to an SEO service UK business that can, for instance, focus on their core activity and leave the hard work for an SEO company UK specialist who will optimize the website content to make it reach the top search results.

Google ranking factors