Although Google keeps updating their program algorithms, keyword research is among the few things
that are consistent when optimizing websites for search. Keyword research is that the process of finding
the actual search terms and phrases that users key in when searching the online this data can help
website owners improve their content strategy and marketing strategy and enormous . Here are a couple of tips for
establishing a robust keyword strategy:
1. Start with seed keywords
Most SEO specialists consider seed keywords because the foundation of any keyword research strategy. They
explicitly define your niche and assist you to spot your main competitors. Seed keywords are the phrases
that describe the merchandise that you simply are promoting online. rock bottom line is picking a productive niche and
thinking of search queries that potential customers might use to seek out the merchandise or service online.
2. Generate keyword ideas
There are some ways to get keyword ideas. the simplest thanks to start your research is by checking what
keywords your site ranks for using Search Analytics. Second, check the keywords your main competitors are
using and pick the simplest ones. Third, use keyword research tools like SEMrush to seek out great and unique
keyword ideas.
3. Understand keyword metrics
The aforementioned strategies will always offer you many keyword ideas. However, it’s important to narrow
down to a couple of keywords which will be more productive. There are a couple of keyword metrics thatwe’d like to
consider when shortlisting potential keywords. These include search volume, clicks, traffic potential,
keyword difficulty, and cost-per-click.
4. Group your keyword list.
After identifying the simplest keywords supported the above metrics, it’s time to structure your list by grouping
the keywords. There are three approaches for grouping keywords: Grouping by business value, grouping by
intent and grouping by parent topic. The grouping structure you select depends on what your website does,
or what you would like to realize .